Seedis House
Embedded Files
Conscious Beauty . Cultural Artisan . True Impact
Introduction pack (2025 version)
Our Mission
Welcome to the house.
We believe in the practice of wellness and gratitude; and the pure sense of joy, passion & confidence that comes with it. From caring for your skin to empowering conscious lifestyles, our mission is to inspire you on a journey of discovery - to encounter the beauty about you, within you, beyond you.
Our Propositions
We empower customers to find the best beauty solutions by understanding their skin, key ingredients and the environments they are in. We handpick our products by vetting the ingredients and testing the products ourselves. Aiming the best for our customers, we believe that trust comes with transparency and honesty.
The practice of self-care has its roots in all heritages and regions. By celebrating excellent contemporary beauty artisans, we foster a deeper appreciation of traditional wisdoms, cultural philosophy and regional nature. We curate meaningful stories and connections that inspire experiences beyond the products.
Imagine each purchase customer make is a support to multiple impacts performed by the retailer and the brands. Like a ripple effect, true impact is ongoing. We highlight brands that are truly committed to making a difference, while we look for charity partners and organisations to activate an ecosystem of goodness.
Why Seedis House
Selecting like-minded brands and products
While many brands hold claims on clean, effective and ethical beauty but lack transparencies, at Seedis House we constantly explore a clear and transparent retail curations. We do this through vetting brands and products under five principals; and instead of claiming authority on what is "right", we truthfully highlight key features of each brand and limit our selections to a high standards. We believe that by partnering with like-minded brands, great products will gain the attention they deserve.
5 vetting principals: Tried & Tested / Ingredients Integrity* / Cultural Relevance / Social Impact / Authentic Voice
*We select products with either organic/natural certifications or highly natural, non-overly complex, low-irritation formulations
Uplifting customers through retail experience
In the era of global shopping, more online retailers are purely transactional, with mass, un-curated products and non-user-friendly shopping experience. We aim to achieve growth and loyalty by focusing on the customer's journey - from website aesthetics, content quality, customised messaging and so on. We also pay attention to creating moments of discovery and satisfaction for customers by seasonal featuring with strong story-telling and high-quality visuals. At Seedis House, we invite our customers to explore before purchasing, where messaging through empathy and creativity is key.
Meaningful partnership for growth
In future stages of the business, we envision highly-curated partnership with brands, cultural organisations and social charities. Whether one-off or long-term collaborations, our role is connecting consumers with brands and organisations in meaningful ways.
Work with us
We are a new retail & editorial business based in Southwest London, currently establishing an online presence. We help UK consumers access contemporary, natural and organic beauty products from local and global brands including Korea, Europe, New Zealand and United States etc.
If you manufacture or supply natural or organic skincare, makeup or aromatherapy products; or if you are a beauty spa treatment provider keen to increase your product selection, please connect with us.
-J
This webpage is our draft introduction pack, our
website & social media are still work in progress.
However, we are still more than happy to hear from you!
About the Founder
Jasmine Chan is an architect, retail designer, and mother; her experiences also includes editorial and cultural curation - expertising in story-telling, aesthetics and curated experiences. Jasmine's passion for natural & organic beauty started as her personal routine since before "clean beauty" gained spotlight in the industry. As she now creates a business rooted in conscious beauty practices, she takes it to her own journey of discovery and envisions what a beauty retailer could really be about. Her belief is simple: what consumers see in a product is a better self; therefore, a shop could be the muse of their true beauty and goodness.
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